Google Ads management from €497/mo
A Google Ads consultant in your staff.
Having troubles with your campaigns?
- Are you afraid to do everything by yourself and burn the budget?
- Your campaign is targeting people you don’t want?
- Your campaign is 100% optimised but it doesn’t bring any results?
- Google Ads looks too complicated?
I’m very familiar with the challenges that Google Ads creates for businesses and professionals.
Google Ads is the most complex online advertising platform out there, and it often intimidates people who aren’t very comfortable with technology or who are afraid of making even a single mistake and wasting their budget.
My clients say..
Campaigns 100% optimised and ZERO results? That’s typical.
If you’ve been using Google Ads for a while to promote your business, you’ve probably noticed that the platform constantly pushes you to follow its recommendations to “optimise” your campaign’s performance.
The truth is that these recommendations don’t actually help you make more sales or generate more leads.
Google’s goal is to encourage you to rely more and more on its artificial intelligence, effectively giving it free rein over how your budget is spent.
I’ve lost count of the number of times I’ve managed campaigns that were “50% optimised” yet performed significantly better than when they were at 95%.
Proper manual setup and the search for transactional keywords are essential!
Lite
- 1 Search campaign
- 1 Performance Max campaign
- Landing page/funnel creation and management
- Monthly report
- Ad budget management (up to €100/day)
- 1 social media campaign
- Full company website management (security, SEO, and minor content changes)
- Email marketing campaign
- 1 hour in video call meetings
€497/month
Business
- 1 Search campaign
- 1 Performance Max campaign
- Landing page/funnel creation and management
- Monthly report
- Ad budget management (unlimited)
- 1 social media campaign
- Full company website management (security, SEO, and minor content changes)
- Email marketing campaign
- 1 hour in video call meetings
€797/month
A proven 3-month process tested in different industries.
I’ve applied this approach successfully for many clients, and I can do the same for you.
1. Plan and keywords research
After discussing your situation and understanding your objectives, I will carry out research to identify the most profitable keywords on which to base the content of your page or the site you want to promote.
2. Landing page/funnel creation
The work of the campaigns ends once the user clicks on your ad. Once they land on the page, it’s up to you to persuade the potential customer to buy or get in touch, using a purpose-built landing page.
3. Launch and the first 30 days
Once the campaign and the page/funnel are ready, we’ll move on to the launch. Over the course of 30 days, we’ll carry out meticulous weekly optimisations to ensure that Google’s platform reaches the most suitable audience.
4. Results review
The first month is generally when we begin to understand how the audience responds. We’ll analyse the data, fix the elements that have performed less well, and work to boost what has performed best.
5. Day 60 and new campaigns
We’ll continue gathering data after the improvements have been made, and we’ll add a new retargeting campaign to make your ads an ongoing presence for your warmest audience.
6. Third month and scale-up
90 days is the ideal timeframe to get your campaigns fully up and running. From there, we can increase the budget and add tools powered entirely by Google’s artificial intelligence, such as Performance Max or AI Max, to reduce your cost per conversion.
Google Ads VS traditional advertising
TV, radio, leafleting, etc.
- Reach a very broad, highly generic audience
- They reach people at any time and in any place
- You can’t tell who is more or less interested in what you’re offering
- Very little or no flexibility
- To make changes to the ads, you have to pay and wait, or start all over again
Google Ads campaigns
- You reach a highly targeted audience
- You invest only in people who are actively searching for your products or services
- It tracks user behaviour on your site
- It analyses how every single penny is spent
- Maximum flexibility in investment and timing
- Change your ads, offers, and strategies whenever you want with just a few clicks
Which campaign type should you start with?
Google Ads offers a wide range of campaign types, but only a few are recommended for new advertisers or for those who haven’t yet achieved their planned results.
Search campaign
Search campaigns are essential for any Google Ads advertiser.
They allow you to show text ads to users who are actively searching for keywords related to your products or services.
This intent-based approach ensures your ads reach potential customers at the very moment they’re looking for solutions, making it a highly effective strategy for generating conversions.
👉 Recommended for everyone, especially beginners.
Display campaign
Display campaigns are ideal for retargeting, allowing you to re-engage users who have already shown interest in your offer but haven’t taken action yet.
These are the ads you often see within blog articles, news sites, and similar platforms.
You can choose to run campaigns for branding or retargeting, depending on your business objectives.
👉 Recommended for retargeting campaigns (for SMEs) or branding (for large companies).
Shopping campaign
As the name suggests, Shopping campaigns let you promote the products on your e-commerce site.
It’s not enough to simply have a site displaying your products—you need a fully functional e-commerce setup, with features like add-to-cart, checkout, various payment options, shipping, and so on.
With Google Ads, you can synchronise your e-commerce site with your campaigns and dynamically promote your products.
This type of campaign is almost automated but still controllable: you simply add the products you want to sell, and Google will show them to users performing related searches.
👉 Available and recommended for those with an e-commerce site.
YouTube Ads
Many people haven’t realised it yet, but YouTube has become the go-to platform for learning, studying, and getting information.
On YouTube, people look for solutions to all kinds of problems—from simple household issues to legal matters.
There are courses and tutorials of almost every kind: yoga, languages, programming, gardening, and even full university courses recorded and published by the professors themselves.
Search on YouTube within your industry and see how you could position yourself in front of users by investing in YouTube video campaigns.
👉 Recommended for beginners who want to appear in front of users actively looking for solutions to problems.
Perfomance Max and Demand Gen
Performance Max is an automated campaign that uses machine learning to optimise your ads across all Google channels, including Search, Display, YouTube, Discover, and more.
This campaign allows you to quickly expand your reach and improve performance with less manual effort.
However, it’s not recommended for beginners or for those without a substantial history of positive data collected through other Google Ads campaign types that offer greater manual control.
Demand Gen campaigns are slightly different, as they are limited to specific Google ad placements and provide more control over ad positioning.
👉 Both are recommended to be used alongside Search campaigns that have a solid history of positive data. They’re great for lowering advertising costs.
What do you need to get started?
Website/landing page
A website, or even a simple landing page, is essential for promoting through Google Ads. Using social media pages or websites created with free tools is not recommended. The campaign management service includes the creation of a landing page or funnel specifically designed for promotion.
Google Ads account
For transparency, we do not promote your business through our own accounts, as we believe that campaign data belongs entirely to our clients. If you don’t already have one, we will assist you in creating a business profile.
Ad budget
Our packages do not include the ad budget for your campaigns. The amount needed varies a lot depending on the country and industry where you run your campaign. For example, a local business in Italy, should consider investing at least €15-20 per day, or €30-50 per day if located in a very competitive area, such as restaurants in highly touristy zones.
Who will assist you?
My name is Giorgio Mazzei. I live in Rosignano Solvay, in the province of Livorno, and I have been working in web development for nine years. I am the founder of this agency.
I primarily work as a freelancer, but I also collaborate with a team of specialists who support me in specific tasks.
My areas of expertise include web development with WordPress and Laravel, Google Ads campaigns, and SEO.
For several years, I have also been managing Google Ads campaigns, serving clients across a wide range of sectors.
I am the owner of the blog sttpoint.net, where I publish product reviews and shopping guides. The blog has grown to over 20,000 monthly visitors, thanks to the SEO skills I have honed over time.
These skills have even allowed me, in some cases, to outrank Italy’s most famous portals—such as Salvatore Aranzulla, Altroconsumo, and Tom’s Hardware—on Google search results.
Are you aligned to work with me?
You are NOT if…
- You are a web agency and want to delegate the management of ads on behalf of your clients
- You value the lowest price more than a full-service solution with continuous support for you and your staff
Sono adatto a te se…
- You are looking for a professional who can support you closely every day and are willing to invest in a higher-quality service.
- You’re struggling with Google Ads and want to get your campaigns back on track (or keep them on track)
- You’re looking for a turnkey service with a process proven across various sectors
Do you want to start now?
Please fill out this module and tell me about your problems and/or your project. Provide as many details as possible.